We aim to provide a reliable, accurate, and standardised way to measure and rank podcasts based on genuine listenership in India.
Unique IP Address Tracking - To ensure that our listenership count starts with real user engagement signals by collecting data on the number of unique IP addresses from the bid requests received by our ad-buying platform across various geographic locations and devices.Analyze the Data about Ad Requests - Focusing on Pre-roll ads, Mid-roll ads and Post-roll ads. It helps us understand the points of engagement indicating when listeners are most likely to be actively engaged with the content.Listener Verification - Engagement metrics derived from the completion rates of pre-roll, mid-roll, and post-roll ads are factored into the ranking.Listener Count - The core of our ranking algorithm is based on the verified listener count. Podcasts are ranked according to the total number of verified listeners per episode, providing a clear metric of actual reach. 